At Nike Communications, we are committed to a sustained approach to racial justice and equality, especially as it relates to the PR and marketing industry. We recognize the disparities and lack of equity Black entrepreneurs face on a daily basis and are dedicated to showing our long-term support to the advancement of Black-owned businesses. This is why we created the Black Acceleration Initiative in 2020. The goal of the annual program is to accelerate opportunities for the next generation of impactful Black-owned companies on the rise.

Eligible companies will be able to receive the following services through the Nike Communications Black Acceleration Initiative:

  • Traditional PR, Influencer Marketing and Social Media support
  • A dedicated team of agency members who will provide everything from mentoring and strategic counsel to reporting of program results
  • Access to agency network of editors, influencers, industry contacts, celebrities and other relevant talent
  • Opportunity for brand partnerships with current agency clients where applicable


The opening of the application process for the 2021 Black Acceleration Initiative will be announced on our social media channels this summer. We invite you to follow our Instagram or Facebook pages for updates on the program and how to apply. Should you have any questions in the meantime, please reach out to