At Nike Communications, we are committed to a sustained approach to racial justice and equality, especially as it relates to the PR and marketing industry. We recognize the disparities and lack of equity Black entrepreneurs face daily and are dedicated to showing our long-term support to the advancement of Black businesses. We created the Black Acceleration Initiative to accelerate opportunities for the next generation of impactful Black companies on the rise.
Through the Nike Communications Black Acceleration Initiative eligible companies will be able to receive the following services:
Timing: The duration of the pro bono work will be dependent upon the business’s needs and will be agreed upon between both parties. All applications must be submitted by Friday, October 22nd, 2021.
Eligibility: To be eligible for Nike Communications Black Acceleration Initiative, you and your business must meet all of the following criteria:
How Recipients Are Determined: Nike Communications will determine, at its sole discretion, whether an applicant meets the eligibility criteria to participate in the pro bono program or to qualify for a particular category. Agency may, at its discretion, reclassify an applicant to a different category if applicable. Agency’s decisions regarding eligibility are final and binding.
The Application: To understand your business goals and needs, we request to receive the below information about your company, which can be submitted to email@example.com in a format of your choosing:
Any marketing & communications support materials available.
How To Apply: To apply, applicants must submit their application via firstname.lastname@example.org. No other method of entry will be accepted.
If you have any questions about the Nike Communications Black Acceleration Initiative, please reach out to email@example.com.
Testimonials from 2021 Black Acceleration Initiative Recipients
“The Nike Communications BAI program was a true blessing to SOSS®! The amazingly dedicated, committed, and helpful team that we were able to work with had a seismic impact on our growth, really showing that with PR, the possibilities are endless. Our industry exposure is continuing to grow, and we have finally secured the market validity that our brand and products deserve. Thank you Nike Communications for this experience and your commitment to the success of Black-owned businesses!” - Vernon G. Yancy, Founder & CEO of SOSS, Inc.
“The generosity, time, and resources that the team poured into me and my business was INCREDIBLE. The program went beyond mentorship to actual tangible outcomes that still produce results for us to this day. Love, gratitude, and appreciation to the Nike Communications family. You are forever part of my story.” - Rocky Collins, Founder and CEO of CALI HNDSME“I am so grateful for the ACCESS I received from my participation in the Nike Communications BAI program. The amount of knowledge the mentors have and are willing to share is invaluable. Most BIPOC owned brands just need ACCESS, and we can take it from there. Big thank you to Nike Communications for doing the work and providing that access.” - Aamira Garba, Owner of LoveLee Wine