In 2019, Nike Communications launched Bombay Sapphire’s new North American initiative aimed to ‘stir creativity’ with a talent, media and influencer campaign that generated over 2.7+ billion earned media impressions and over 60+ million Instagram impressions.
Our integrated communications strategy centered around a collective of emerging visionaries, including Ravie B, Aurora James, Daniel Moon, James Bland, and Jessica Walsh, dubbed the Friends of Bombay, to exhibit how creativity can be expressed through a variety of unique and unexpected canvases.
Each creative supported the brand’s #FindYourCanvas initiatives, including hosting community-based workshops at The Other Art Fair, social and press interviews, and the integration of the brand in each talent’s own personal projects.
