Carine Roitfeld

Eight months before the launch of her first parfum collection, fashion visionary Carine Roitfeld and CR Fashion Book CEO Vladimir Restoin-Roitfeld approached Nike Communications to make a step change in establishing the CR brand.

Our agency immediately devised an extensive media strategy that would not only launch the iconic fashion editor’s new “7 Lovers” fragrance collection, but cement CR as a global lifestyle brand and power player that transcends the boundaries of fashion and culture.


Following a successful preview, which included a week-long pop-up in SoHo for over 2,500 consumers, CARINE ROITFELD PARFUMS launched to generate  2.9 billion impressions from 246 global media hits and an ad value of nearly $600 billion.