In 2018, Clinique introduced an innovative line of customizable moisturizers, Clinique iD, that revolutionized the brand’s already personalized approach to skincare to focus on diversity within the beauty space. Our agency supported the launch with a targeted media outreach campaign that garnered over 208 million impressions for the product launch alone.

We utilized several in-house spokespeople to secure an in-depth exclusive in The New York Times’s “Skin Deep” column, positioning Clinique as a thought leader and innovator in the skincare space with a product that addresses the needs of all skincare tones and types. The exclusive was then followed by a wave of feature coverage in major lifestyle publications across the country.