grey goose


As official partner of the US Open Tennis Championships for 15 years, Grey Goose has held court at Arthur Ashe stadium with its signature Honey Deuce cocktail as a universal fan favorite throughout the tournament. 

In 2020, without live spectators, our agency brought the stadium experience into fans’ homes with the first-ever Honey Deuce cocktail kit.  In addition to in-depth features on the history and cultural significance of the brand’s signature serve, our agency identified and engaged talent with a passion for tennis, like Yvonne Orji, to create impactful social content and drive consumer awareness of the kits by showcasing how they were enjoying the Honey Deuce at home.

Each influencer included a swipe-up link to purchase via IG Stories, which shattered all forecasted projections, with over 3,750 Honey Deuce cocktail kits sold in a two-week period.