As official partner of the US Open Tennis Championships for 15 years, Grey Goose has held court at Arthur Ashe stadium with its signature Honey Deuce cocktail as a universal fan favorite throughout the tournament. 

In 2020, without live spectators, our agency brought the stadium experience into fans’ homes with the first-ever Honey Deuce cocktail kit.  In addition to in-depth features on the history and cultural significance of the brand’s signature serve, our agency identified and engaged talent with a passion for tennis, like Yvonne Orji, to create impactful social content and drive consumer awareness of the kits by showcasing how they were enjoying the Honey Deuce at home.