To launch the new Huracán EVOlution super sports car in the summer of 2019, Nike Communications created and executed Lamborghini’s first-ever US influencer trip for social media amplification and content generation. Our influencer strategy reached a total of 18.4 million followers and garnered over 7.5 million true impressions and 645,000 engagements, while over 300 photo and video assets were created for Lamborghini to use on their O&O channels.
Across four production days, twelve automotive, luxury lifestyle and content creator influencers experienced the winding canyons and coastal highways along the California coast to generate premium quality visual assets of the new Huracán.
