When Moët & Chandon collaborated with Virgil Abloh to design a limited-edition collection of its iconic Nectar Impérial Rosé -- the #1 selling rosé Champagne in the US -- our agency led the entire communications and influencer strategy surrounding its launch, which ultimately generated over 842 million media impressions.
Additionally, our team curated and managed the entire guest list for the exclusive preview event at The New Museum. All media and notable attendees were of critical relevance to the brand’s core consumer, including Vogue, Hypebeast, Esquire, Food & Wine, Emily Ratajkowski, Winnie Harlow, Chloe Sevigny, A$AP Ferg, Daniel Arsham, Hannah Bronfman, Alexandra Richards and more.
The limited edition collection sold out before season’s end.
