In 2019, Montblanc collaborated with A Bathing Ape on a limited product drop to connect with a desirable demographic that was completely new to the previously traditional brand.
To launch, our agency developed a 360 experiential activation accompanied by a targeted media and influencer campaign that resulted in over 136 million earned impressions, over 1 million true impressions and more than 97,000 engagements on social. Influencer content was further leveraged in brand CRM and website materials.
The drop sold out completely within hours of launch.
