Montblanc

 

In 2019, Montblanc collaborated with A Bathing Ape on a limited product drop to connect with a desirable demographic that was completely new to the previously traditional brand. 

 

To launch, our agency developed a 360 experiential activation accompanied by a targeted media and influencer campaign that resulted in over 136 million earned impressions, over 1 million true impressions and more than 97,000 engagements on social. Influencer content was further leveraged in brand CRM and website materials.

The drop sold out completely within hours of launch.

PRESS HIGHLIGHTS