Nike Communications began working with Revolve (RVLV) in 2017 as the company made internal preparations for their IPO. The two-year media strategy, which was executed through the company’s June 2019 listing day, earned the brand close to 1 billion media impressions – all of which focused on the health of the company and the business acumen of its co-CEOs.
In the year leading up to the filing of the company’s S1 – and subsequent media blackout – we managed the media and message training for the co-CEOs, establishing them as industry leaders through in-depth coverage in key national news, business, fashion and lifestyle media outlets. The resulting features strategically positioned Revolve as a technology and data driven company, instead of a fashion e-tailer, while acknowledging the company’s enormous success in integrating digitally native marketing and merchandising strategies under the leadership of the co-CEOs.
Our agency also managed all listing day activities for Revolve, securing marquee interviews in every major business publication, as well as within the company’s industry verticals, across the company’s C-Suite. The media coverage secured by our team was credited for RVLV closing at +90% on listing day, making the company’s IPO the third most successful to date of 2019.