When Rosewood Hotels & Resorts was purchased by the Cheng family of Hong Kong in 2011, our agency leveraged its newly appointed CEO -- daughter, Sonia Cheng -- as a vibrant, young, and diverse thought leader to differentiate the company from other luxury hospitality brands.
From there, our agency worked closely with Mrs. Cheng to herald a series of inaugural “firsts” for the brand, including the opening of new hotel properties in historic landmark buildings around the globe.
Highlighting her prowess and achievements through a series of high-profile print and TV interviews in top business, news and lifestyle media, which garnered over 379 earned media impressions, as well as installing her on all of the nation’s most prestigious “Top 10 lists,” Nike Communications quickly established Mrs. Cheng as a vibrant visionary in the luxury sector and Rosewood as the brand to watch in hospitality.
