Maison St-Germain

Launched in 2017, Maison St-Germain is an annual summer experience that brings to life the French elderflower liqueur’s  unique sourcing story through a botanical fantasy landscape. Over the years, our agency has identified and worked with culture-defining creatives to design these extraordinary immersive experiences.

In addition to garnering over 2+ billion media impressions and over 220+ million impressions on social for the brand and its one thousand elderflowers in every bottle story, Maison St-Germain’s last grand scale living elderflower meadow installation won Best Experiential Activation by a Spirits Brand at Adweek’s Experiential Awards 2020.