The Art of Shaving

With shelter-in-place orders in effect, and all The Art of Shaving retail stores and barber shops closed at the start of the pandemic, Nike Communications recognized there would soon be a need for how-to barber advice for men. Enter The Art of Shaving Virtual Barbershop which earned the brand over 1 billion media impressions and over 7 million social impressions within the first 2 weeks of launch.