In September 2020, YSL Beauté hosted an exclusive virtual party, The House of Y, to celebrate the announcement of Lenny Kravitz as the new global ambassador of the brand’s iconic fragrance, Y Eau de Parfum. Taking virtual events to new heights during the pandemic, our experiential, media and influencer strategy resulted in over 300 guests in attendance, over 694 million earned media impressions and over 158 million influencer impressions.
With influencers, media, and VIPs in attendance, the elevated interface showcased multiple rooms for guests to virtually discover, as well as many interactive moments to drive entertainment and engagement, such as a selfie photo booth, the Y Bar Room, a Recording Studio with exclusive performances by rapper Amine, and a Zoom party where guests’ dance moves were featured on the Mainstage alongside DJ Va$htie.
